Vision1 Magazine

Many of us are well-into Corona lockdown and there’s one online debate that has crossed everyone’s newsfeed: Why should we all wear facial protection in public spaces? Here’s

More than 80 percent of all advertising agencies reported canceled or postponed projects. The misconception seems to be that people are no longer going shopping and so advertising won’t help brands convert sales. Is this really true?

Thanks to eye-tracking heatmaps, we know that you (and everyone else who tries this) focus on Scarlett Johansson’s face instead of the perfume bottle (or the brand name). In fact, we do this with most ads we see on a daily basis.

One of our core beliefs at Vision1 is that everyone should know where their eyewear comes from. We’ve noticed a trend in the eyewear production space that leaves