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Innovation united: Audi & Vision1
Audi Austria took Vision1 to the 80th Hahnenkamm ski races in Kitzbühel.
Audi Austria prepared beautifully designed, sustainable Vision1 sunglasses for its guests of an exclusive event held at the “Seidlalm” restaurant – located right next to the famous downhill racetrack.
INITIAL SITUATION
Audi’s guests at the outdoor ski event will spend a large part of their visit watching the racers in very bright light and strong UV radiation in an alpine setting. High-end lifestyle sunglasses were intended to offer Audis guests both eye protection and comfort.
AUDI’S REQUIREMENTS & STORY:
In line with Audi’s central brand statement, “unleash the beauty of sustainable mobility”, it was a key requirement for Audi to develop branded sunglasses that are
- produced in the region,
- minimize the CO2-footprint in production and transport,
- ideally consist of renewable or recycled materials.
Furthermore, Audi’s sunglasses should convince in quality and design, they should become a “keeper” rather than a “one-time-wonder”.
The best possible result for our customer Audi: the guests wear their Audi statement sunglasses during the event and send home sunny selfies from their visit. After the event, the sunglasses are stored, used further and the underlying experiences are discussed.
THE VISION1 CONCEPT:
- For the lens motive the impressive mountain silhouette of the “Wilder Kaiser” was chosen – perfectly representing Kitzbühel’s breathtaking nature.
- Our frame model “CSM-101” made in Italy out of post-consumer recycled plastics, perfectly fits into an alpine sporting event: A wider shape on the front and especially on the sides offers excellent eye protection, while its sporty style supports both female and male carriers.
THE OUTCOME:
