Innovation united: Audi & Vision1

Audi Austria took Vision1 to the 80th Hahnenkamm ski races in Kitzbühel.

Audi Austria prepared beautifully designed, sustainable Vision1 sunglasses for its guests of an exclusive event held at the “Seidlalm” restaurant – located right next to the famous downhill racetrack.

Initial situation

Audi’s guests at the outdoor ski event will spend a large part of their visit watching the racers in very bright light and strong UV radiation in an alpine setting. High-end lifestyle sunglasses were intended to offer Audis guests both eye protection and comfort.

Audi’s requirements & story:

In line with Audi’s central brand statement, “unleash the beauty of sustainable mobility”, it was a key requirement for Audi to develop branded sunglasses that are

Furthermore, Audi’s sunglasses should convince in quality and design, they should become a “keeper” rather than a “one-time-wonder”.

The best possible result for our customer Audi: the guests wear their Audi statement sunglasses during the event and send home sunny selfies from their visit. After the event, the sunglasses are stored, used further and the underlying experiences are discussed.

“A perfect match for Audi in terms of innovation, design and sustainability.”

The Vision1 concept:

The outcome:

Success Story Audi Outcome

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