Vision1 is about creating attention for people’s passion. We are extremely honored that the famous sports club Fenerbahçe Istanbul chose Vision1 sunglasses as a completely new way of bonding between players, fans and staff.
„Our Fenerbahçe sunglasses Edition allows our community to bring a piece of club identity in their daily lives and naturally open the conversation about their love for Fenerbahçe S.K. Everybody – from our players to our supporters – has a lot of fun with our new sunglasses“, says Mümtaz Karakaya, General Manager Retail at Fenerbahçe.
To support the launch of the sunglasses, Fenerbahçe produced an awesome video featuring some stars of the club. Have a look:
Within only a couple of days after the launch, Fenerbahçe Istanbul already sold hundreds of sunglasses in their online store alone and this even before the season has started. The remaining sunglasses are now distributed to fan stores to be available when the new season begins on Friday September 11. More videos and other marketing activities will follow soon and Fenerbahçe Istanbul is anticipating even better sales once the players are back on the field every weekend.
Style wise, Fenerbahçe S.K. decided to go for three different frame models: Our CSM-101, the Classy and our Cool Kids style, a smaller frame with Logo lenses tailored for Kids from 6 – 12 years old. The idea behind having kids sunglasses is that parents can get something special when they take their kids to the stadium. Not only will the sunglasses tie them to the club, they will also act as a wonderful souvenir for their (first) joint visit to the traditional Şükrü Saracoğlu Stadium built in 1908. All Vision1 spectacles are Category 3 rated, which means that they have a high level of sun glare reduction and strong level of UV protection (UV 400).
Fenerbahçe S.K. was founded in 1907 in the Fenerbahçe district of Istanbul. They have millions of fans all over Turkey as well as a large international following. They won the Turkish Super League 19 times and are holding a total of 28 national titles which makes them the Turkish record club. Additionally, they are a constant participant of European competitions, such as the Champions League or the UEFA European League.
Collaborating with Fenerbahçe was a blissful experience and we are hoping to see lots of fans rocking their sunglasses soon. If you are a fan, get the sunglasses here: Fenerium Online Store.
Apropos international following: The Vision1 team will watch the Fenerbahçe Istanbul season opener this weekend together with the Vienna Fenerbahçe Fan Club. Look out for photos on our social media channels and here in our magazine soon.
Thanks for reading! We are always ready to create fan sunglasses for your sports team! Please reach us at [email protected]. Keep on browsing to learn more about our graphic lenses or start your customized sunglasses project here. Join us on Linkedin or follow us on Instagram for the latest updates.