Journal

Many of us are well-into Corona lockdown and there’s one online debate that has crossed everyone’s newsfeed: Why should we all wear facial protection in public spaces? Here’s a look at some key facts, guidelines and best practices for protective facial wear.

Why wear a face shield?

A face shield is a type of protective gear that is used to shield the face and face mask from droplets in the air. Face shields are most effective when used in conjunction with face masks and other safety measures (eg. hand washing and sanitising).

A study has shown that face shields can reduce...

“The misconception seems to be that people are no longer going shopping and so advertising won’t help brands convert sales.”

The advertising industry is taking a hard hit by the corona crisis. Publishing houses rely on print and online advertisements for as much as half of their revenue, while TV and radio stations depend almost entirely on their marketers. Advertising agencies are more equipped than most industries to accommodate their employees working from home. But the problem is that companies are slicing their advertising budgets and agencies are feeling the blow.

Take a look at this DOLCE & GABBANA ad, what do you focus on first? Scarlett Johansson in DOLCE & GABBANA The One campaign, 2011. Photographer: Jean Baptiste Mondino. Thanks to eye-tracking heatmaps, we know that you (and everyone else who tries this) focus on Scarlett Johansson’s face instead of the perfume bottle (or the brand name). In fact, we do this with most ads we see on a daily basis. To understand why our brains are so obsessed with human faces we need to dig...

One of our core beliefs at Vision1 is that everyone should know where their eyewear comes from. We’ve noticed a trend in the eyewear production space that leaves much to the imagination when it comes down to the real details of a product – Where were these sunglasses made? What materials have been used, and how many resources did it take to produce them? In the same way attention is being drawn to the clothing industry, consumers are beginning to ask more questions about their eyewear – and the eyewear industry as a whole still has much to reveal. The...